A charity event fashion show held on Sunday evening brought together a superbly dressed crowd of journalists, magazine editors, models, media personalities and guests.
The event that was produced in aid of two charities was slick and smoothly run, with all attendees raving about the evening. The WIZO fashion show in aid of WIZO and the Lupus foundation was a really exciting and vibey event – and it is so easy to get involved in such an evening –you do not have to be a fashion designer or a model.
So how do you get involved in what may feel like events that are out of reach? You need to have some skills to offer. Fashions shows make it clear that the amount of work required to achieve the final stylish product is huge, and a full team of skilled people from make-up to bookkeepers!
A career in events management will equip you with the skills to organise a stylish show.
Event managers are responsible for the production of events from conception through to completion. Events can include anything from exhibitions and fairs; flea markets, music festivals, sports events; corporate conferences, promotions and product launches and fundraising and social events.
Events take place both in the public and the private sector – think of elections and the work involved behind the scenes! It is a fast paced profession as you are usually working to tight deadlines, and potentially being let down by suppliers last minute! “Organising something like a fashion show requires organising the venue, transport, liaising with traffic co-ordinators, model agencies, hair, make-up, lighting, sound, visual, ticket sales, reception, catering, the bar, goodie bags, emcee’s and so much more we haven’t even listed!,” says Dina Diamond, event co-ordinator.
Diamond continues saying, “Charity events are a good way to raise money because people like to attend events rather than just give money”. Judy Dlamini, founder and CEO of Luminance boutiquepartnered with WIZO to produce an event of exceptionally high standards. Dlamini stated that owing to the nature of Luminance boutique, the bar was set very high. The fashion show therefore had to be fantastic – slick and classy – in order to match their brand.
What kind of a person should you be? An event co-ordinator must be creative and must be a good problem solver.
This hands-on role often involves working as part of a team. Event organisers require clear communication skills, excellent organisational skills and attention to detail. They must work well under pressure. “There are so many aspects in which you can become involved in these events – if you want to build a career in fashion you don’t have to be a model or a designer – you can work in make-up, hair, events management, or administration within the charity or organisation” says Diamond.
“If you are the organiser – you must attend – in order to troubleshoot and see to it that everything runs smoothly,” says Diamond.
“On Sunday night I was attending to seating, missing tickets, event set up and activating credit card machines”. This is a lot of fun, but can also be exhausting! “There are multiple elements to organise – starting from 6 months before the event - to on the evening”. Lastly, says Diamond, “it is not just the planning for the event and the actual event that you will be involved in.
You are also involved in the not so fun part that includes overseeing the dismantling and removal of the equipment, clearing the venue efficiently, and post-event evaluation (including data entry and analysis and producing reports)”.
“People who are attending have high expectations, as do your sponsors and contributors,” says Diamond. “Event managers really need to know their stuff.
It is thus essential to invest in good training and to spend some time gaining practical experience before you embark on a fulltime career.” To succeed in the events industry you need to be creative, like working with people and have lots of energy!”
The diploma that Boston City Campus & Business College offers is called Diploma in Event Management (qualification code: HDIPEM) on NQF Level 6.