Joburg’s Economic Development MMC Ruby Mathang (pictured) says the introduction of the City Sightseeing tourist bus service will provide opportunities for small, medium and micro enterprises (SMMEs).
Mathang spoke at the recent launch of City Sightseeing Johannesburg at Gold Reef City. He said City Sightseeing is the brand that operates the iconic open red double decker buses in over 100 cities around the world.
“It takes the route that offers locals and tourists the opportunity to explore the city.”
Like all City Sightseeing tours around the world, the Johannesburg service operates on the Hop-On; Hop-Off basis, allowing tourists and locals to get off the bus at any of the designated stops and get back on to a later bus at their leisure.
Mathang said SMMEs were reactive to market opportunities. “Some entrepreneurs will soon emerge in different forms to complement the red bus service, which will give tourists and locals access to these SMMEs, contributing to the growth of the informal economy,” he said.
He added that as articulated in the city’s Growth and Development Strategy 2040 (GDS 2040), tourism remains an economic growth imperative on the City’s agenda.
“Beyond the expected economic returns from the increased tourist activities, the red bus service will play a big role in providing diversity and opportunities to a number of SMMEs.”
Gauteng MEC for Economic Development and Tourism Nkosiphendule Kolisile said plans were afoot to expand the service to other cities in the province to contribute to its economic growth.
“The red bus journey that has started in Gauteng will boost tourism and create employment.”
For more about the Joburg Sightseeing project call 0861 733 287.